We have been building the market for over a decade, acting as an industry pioneer and a trusted partner to the retail trade. We serve the retail sector broadly, from specialty stores to daily consumer goods chains.

We work with three regulated nicotine product categories: electronic cigarettes (vape devices, pods, and mods), nicotine liquids (freebase and nicotine salts), and nicotine pouches (tobacco-free portion pouches).

We are the market leader in electronic cigarettes and nicotine liquids, and a growing operator in nicotine pouches. We serve almost all daily consumer goods chains in Finland and every specialty nicotine product store operating in Finland.

We Offer Many Levels of Partnership

The sale of nicotine products is strictly regulated – but clearly manageable when things are done correctly. We support you at every stage: from obtaining the permit and making the first order, to building the selection and staff training.

Our service model for specialty stores is based on years of market insight and the lessons learned from growing our own specialty store chain. We share this expertise with our customers to develop their business.

Our Products

We represent well-known international brands and simultaneously develop our own trademarks that complement the selection for the needs of Finnish trade. Our operations are based on a carefully curated selection, continuous product development cooperation, and a transparent operating model – qualities that distinguish us from other industry operators.